Reputation Matters: How to Protect Your Professional Reputation

In the face of social media and viral news, protecting and managing your professional reputation is essential. Jonathan Coad's book "Reputation Matters" provides a comprehensive guide to strategies for preventing and mitigating PR crises, including how the media works, best practices for countering threats, and litigation PR.

Format: Hardback
Length: 288 pages
Publication date: 28 April 2022
Publisher: Bloomsbury Publishing PLC

In the ever-changing and dynamic world of social media and viral news, the protection and management of one's professional reputation has become an increasingly crucial concern. Passivity in the face of public criticism can be interpreted as an admission of guilt, while an ill-advised response can exacerbate the situation. However, few senior business leaders, entrepreneurs, public figures, talent managers, in-house lawyers, and even public relations professionals are fully aware of the comprehensive range of strategies available to prevent and mitigate public relations crises.

In Reputation Matters, Jonathan Coad, a renowned expert in public relations law and editorial law, offers a comprehensive guide to safeguarding and enhancing both individual and organizational reputations. With the blurred lines between traditional and social media and the growing prevalence of misinformation, reputations have become more valuable and vulnerable than ever.

This essential guide provides readers with a unique insiders perspective on how the media operates, offering invaluable strategies for countering any threats to one's reputation. It delves into the intricacies of litigation PR, providing practical advice on how to cultivate and secure one's reputation, which is further enriched and supported by a selection of first-hand case studies from Jonathan's illustrious career.

By reading Reputation Matters, professionals can gain a deeper understanding of the importance of reputation management and develop the skills necessary to navigate the complex landscape of social media and public scrutiny. This book serves as a valuable resource for anyone seeking to protect and enhance their professional image, ensuring that their reputation remains intact in the face of adversity.

Weight: 564g
Dimension: 161 x 242 x 28 (mm)
ISBN-13: 9781472994431