Reputational Security: Refocusing Public Diplomacy for a Dangerous World

In the face of international conflict, resurgent nationalism, declining multilateralism, and hostile propaganda, Nicholas J. Cull's book "Reputational Security" explores how international actors can respond by counterpropaganda, media development, diaspora diplomacy, cultural work, and media disarmament. It emphasizes the importance of being known and appreciated in the world to establish Reputational Security and is crucial for those concerned with responding to the threat of malign media disruption, revitalizing international cooperation, and establishing the security needed to survive and flourish.

Format: Paperback / softback
Length: 232 pages
Publication date: 22 December 2023
Publisher: John Wiley and Sons Ltd

We are currently living in turbulent times, marked by renewed international conflict, resurgent nationalism, declining multilateralism, and a flood of hostile propaganda. Understanding these developments and engaging in effective diplomacy in their presence is a daunting task. In this context, Nicholas J. Cull, a renowned historian of propaganda, delves into the international media campaigns of the past to shed light on the challenges we face today. Cull's concept of "Reputational Security" is a powerful framework that connects issues of national image and outreach to the fundamental needs of any state. He argues that Reputational Security arises from being known and appreciated in the world.

In his book, Cull offers a comprehensive examination of core tasks, approaches, and opportunities available for international actors in the realm of Reputational Security. He explores counterpropaganda, media development, diaspora diplomacy, cultural work, and, perhaps most surprisingly, media disarmament as key strategies for responding to the threat of malign media disruption. Cull's insights are particularly valuable for students and scholars of public diplomacy, international relations, security studies, communications, and media, as well as practitioners seeking to revitalize international cooperation and establish the Reputational Security necessary for survival and flourishing.

Reputational Security is a thought-provoking and enlightening read for anyone interested in understanding the complexities of the modern world and navigating the challenges of diplomacy in a volatile global landscape.

Weight: 358g
Dimension: 153 x 228 x 20 (mm)
ISBN-13: 9781509559268