Research Methodologies for Business Management

This book provides a comprehensive and unified approach to business management research and methodologies, covering advances, qualitative and quantitative research, and technological advances. It is designed to help business management students and junior researchers build a strong foundation of knowledge and gain a competitive edge in publishing and reviewing research.

Format: Paperback / softback
Length: 142 pages
Publication date: 02 February 2023
Publisher: Taylor & Francis Ltd

The majority of existing research methodologies texts adopt a more general approach or consist of edited books of previously published articles or chapters authored by different individuals. This book, penned by a distinguished scholar in business management, presents a comprehensive and cohesive exploration of the fundamentals of business management research and its diverse methodologies. It offers readers a timely and accessible introduction to the latest research techniques, providing clear explanations of the research process. The book begins by delving into advancements in business management research methodology, offering a comprehensive overview of the various levels of analysis within the field. It builds upon this foundation by examining both qualitative and quantitative research methodologies in the context of business management. Furthermore, it explores the use of machine learning and other technological advancements, such as artificial intelligence (AI), in research and data collection. Additionally, the book sheds light on how researchers are incorporating the United Nations Sustainable Development Goals (SDGs) into their work.

This invaluable resource is designed to assist business management students and junior researchers in rapidly establishing a solid foundation of knowledge and securing a competitive edge in publishing and reviewing business-related research. By delving into the intricacies of research methodologies, readers will gain a deeper understanding of the field and be well-equipped to contribute to the ongoing discourse of business management scholarship.

Weight: 252g
Dimension: 232 x 156 x 11 (mm)
ISBN-13: 9781032323374