Research Methods and Data Analysis for Business Decisions: A Primer Using SPSS

This textbook provides an accessible introduction to research methods and data analysis, suitable for business and social science students and decision-makers in businesses and organizations. It covers qualitative and quantitative data analysis, study design, statistical methods, and reporting, with hands-on examples in QDA Miner Lite and IBM SPSS Statistics software.

\n Format: Hardback
\n Length: 258 pages
\n Publication date: 31 October 2021
\n Publisher: Springer Nature Switzerland AG
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This comprehensive introductory textbook offers a user-friendly approach to research methods and data analysis tools, making them accessible to individuals without a technical background. It serves as a valuable guide for understanding the research process and the fundamentals of qualitative and quantitative data analysis. The book delves into detailed procedures and methodologies, facilitating the interpretation and application of data through practical examples using hands-on data analysis software, such as QDA Miner Lite and IBM SPSS Statistics.

Organized into four distinct parts, the textbook covers study and research design, data collection techniques, qualitative methods, statistical methods, and reporting. Each section is thoughtfully crafted to provide a comprehensive understanding of the respective topics.

The intended audience for this textbook encompasses business and social science students who are embarking on their journey of learning scientific research methods. However, its business context makes it equally valuable for decision-makers in businesses and organizations seeking to apply research insights to their operations and strategies.

By presenting the material in a clear and concise manner, the book ensures that readers can grasp the key concepts and apply them effectively in their research endeavors. The inclusion of hands-on data analysis examples further enhances the learning experience, allowing readers to apply the theoretical knowledge gained to real-world scenarios.

In conclusion, this introductory textbook is a valuable resource for anyone interested in gaining a deeper understanding of research methods and data analysis. Its comprehensive coverage, user-friendly language, and practical examples make it an essential tool for students, researchers, and professionals alike. Whether you are embarking on your academic journey or seeking to enhance your decision-making skills in the business world, this textbook will provide you with the necessary knowledge and skills to succeed.

\n Weight: 576g\n
Dimension: 235 x 155 (mm)\n
ISBN-13: 9783030844202\n
Edition number: 1st ed. 2021\n