Research Methods for Leisure and Tourism

Research Methods for Leisure and Tourism is the ultimate reference text for students and practitioners, covering qualitative and quantitative research methods and providing step-by-step guidance through research software.

Format: Paperback / softback
Length: 640 pages
Publication date: 05 December 2017
Publisher: Pearson Education Limited

Research Methods for Leisure and Tourism, now in its fifth edition, has emerged as the go-to reference text for students pursuing undergraduate and postgraduate degrees, as well as practicing managers. This comprehensive book seamlessly blends a wide range of qualitative and quantitative research methods, providing step-by-step guidance through research software such as Excel, SPSS, and NVivo.

Key Features:
Comprehensive Coverage: The book offers a balanced approach to data collection and analysis, encompassing both qualitative and quantitative research methods. It equips readers with the necessary skills to gather and analyze data effectively, ensuring a thorough understanding of research methodologies.
Practical Guidance: With practical guidance on conducting research and writing reports, readers are shown not only the 'what' but also the 'how.' This hands-on approach empowers readers to execute research projects with confidence and proficiency.
Detailed Coverage: The book provides in-depth coverage of the development of conceptual frameworks for research, research design, analytical methods, and the composition of research reports. It encompasses all the essential elements required to conduct a comprehensive research project, making it a valuable resource for students and professionals alike.
International Case Studies: Extensive case studies and examples from the leisure and tourism literature provide real-world applications of research methods. Readers can gain insights into the latest trends, challenges, and opportunities in the industry by examining these case studies.
Questions, Exercises, and Further Reading: Each chapter includes a comprehensive set of questions, exercises, and further reading materials to enhance the learning experience. These resources encourage critical thinking, reinforce concepts, and provide opportunities for self-study.

New to this Edition:
Fully Updated Content: The fifth edition of Research Methods for Leisure and Tourism has been meticulously revised and updated to reflect the latest developments in the field. It includes additional material on management and policy-related research methods, EndNote bibliographic referencing software, and notes on additional methods such as big data, discourse analysis, multiple correspondence analysis, netnography/web-based research, and people meters.
SPSS Update: For the analysis of quantitative data, the book has been updated to SPSS version 23, providing users with the most recent tools and techniques for data manipulation and analysis.
NVivo Update: For qualitative data analysis, the guide to NVivo software has been updated to version 11, offering readers the latest features and functionalities for data management and analysis.

In conclusion, Research Methods for Leisure and Tourism, in its fifth edition, is an indispensable resource for students, researchers, and practitioners in the leisure and tourism industry. With its comprehensive coverage, practical guidance, and up-to-date information, this book empowers readers to excel in their research endeavors and contribute to the advancement of knowledge in this field.

Weight: 1012g
Dimension: 188 x 245 x 38 (mm)
ISBN-13: 9781292115290
Edition number: 5 ed