Michael J. G.Parnwell,KellyMeng
Research Methods in Luxury Management
Research Methods in Luxury Management
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The book "Luxury Research Methods" is the first to consider research methods within the luxury context, supported by real-life case studies and examples from international luxury brands. It includes pedagogy to aid learning and online resources.
Format: Paperback / softback
Length: 214 pages
Publication date: 13 July 2023
Publisher: Taylor & Francis Ltd
The groundbreaking book "Luxury Research Methods: A Comprehensive Guide for Understanding the Luxury Consumer" is a pioneering work that delves into the realm of research methods within the exclusive and prestigious context of luxury brands. Authored by industry experts, this comprehensive resource offers a comprehensive and insightful exploration of the various research techniques and approaches employed in the study of luxury consumers.
In order to provide a robust foundation for understanding the intricate dynamics of the luxury market, the book meticulously examines each aspect of research methods within the luxury context. It begins by providing a comprehensive overview of the luxury industry, encompassing its historical evolution, cultural significance, and the unique characteristics that define luxury products and services.
To support the theoretical concepts and principles discussed, the book is enriched with real-life case studies and examples from international luxury brands. These case studies provide practical insights into the challenges and opportunities faced by luxury brands in today's competitive market, allowing readers to apply the theoretical knowledge gained to real-world scenarios.
Furthermore, the book incorporates a pedagogy that aims to aid learning and enhance comprehension. Throughout the text, review challenges and problem-solving exercises are integrated to encourage readers to actively engage with the material and apply their knowledge to real-world situations. Additionally, a comprehensive supplement of online resources, including chapter-by-chapter PowerPoint slides, is provided to further support the learning process and facilitate a deeper understanding of the topics covered.
By offering a comprehensive and multidisciplinary approach to luxury research methods, "Luxury Research Methods: A Comprehensive Guide for Understanding the Luxury Consumer" serves as a valuable resource for scholars, researchers, and professionals seeking to gain a deeper understanding of the luxury market. Whether you are an aspiring luxury brand manager, a marketing professional, or a student interested in the study of consumer behavior, this book will provide you with the tools and knowledge necessary to excel in your field.
Weight: 428g
Dimension: 171 x 245 x 18 (mm)
ISBN-13: 9781032281100
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