Researching Digital Media and Society

This book provides an essential guide for undergraduate media students,helping them to understand and apply research methods in the digital age. It covers both well-established and cutting-edge methods,with case studies and easy-to-navigate structure.

Format: Hardback
Length: 264 pages
Publication date: 24 January 2024
Publisher: Sage Publications Ltd

In the ever-evolving landscape of our society, we find ourselves immersed in a digital era that is characterized by the proliferation of digital identities, rapid advancements in Artificial Intelligence, and the availability of increasingly sophisticated software. As researchers in the field of digital media, it is imperative that we possess a flexible and adaptable approach to our research methodologies. This comprehensive book aims to provide valuable insights into the choices and applications of research methods in the realm of digital media.

By delving into the reasons behind the selection of specific research methods, this book equips readers with the skills necessary to implement these methods across a wide range of undergraduate media courses. It serves as a valuable resource for students seeking to understand the complexities of the digital world and gain a deeper appreciation for the role of research in shaping our understanding of it.

The book begins by exploring the vast array of information that we encounter online on a daily basis, ranging from TikTok influencers to viral Twitter posts. It recognizes the need to make sense of this information and employs research methods to unravel its mysteries. Through the use of case studies in each chapter, the book showcases both well-established methods, such as network analysis, and cutting-edge ones, such as interface analysis.

By providing a comprehensive foundation for research in digital media, this book demonstrates the immense scope and potential of these tools. It adopts an easy-to-navigate structure, guiding readers through specific methods in a systematic manner. Each chapter includes examples of classic uses of these methods, as well as pointers to further resources for those seeking to delve deeper into the field.

In conclusion, this book is a must-read for anyone interested in exploring the world of digital media. It offers a comprehensive and practical guide to research methods, equipping readers with the skills and knowledge necessary to navigate the complex terrain of the digital realm. As we continue to evolve in a digital age, the insights and methodologies presented in this book will remain invaluable in shaping our understanding of the world and its media.

Weight: 600g
Dimension: 242 x 170 (mm)
ISBN-13: 9781529605174