Respondent Centred Surveys: Stop, Listen and then Design

This book challenges the status quo by putting respondents' needs at the heart of survey development, equipping you with the tools to design better surveys, inclusive and accessible surveys, and overcome practical research problems. It provides links to helpful web material and further reading.

Format: Paperback / softback
Length: 248 pages
Publication date: 02 December 2021
Publisher: SAGE Publications Ltd

Empowering your survey respondents is the key to achieving your survey goals. Too often, surveys are designed with the analyst in mind rather than the respondent, leading to low response rates and poor-quality data. This book challenges the status quo by placing the respondent's needs at the center of survey development. It encourages you to stop, listen, and then design to improve response rates and collect high-quality data.

Drawing on their extensive experience at the UK Office for National Statistics, the authors provide practical insights and techniques for designing better surveys. They show you how to combine social research and user experience best practices to create surveys that are both inclusive and accessible. They also equip you with the tools to manage participant recruitment and work within any budget constraints.

In addition to the theoretical insights, the book includes links to helpful web materials and further reading as part of its online resources. By promoting a new way to conceptualize and conduct survey design, this book expands your theoretical thinking and provides step-by-step guidance on how to put it into practice.

Whether you are a researcher, survey professional, or business owner, this book will help you create surveys that are more effective, engaging, and meaningful. So, why wait? Start empowering your survey respondents today and achieve your survey goals with confidence!

Weight: 446g
Dimension: 171 x 241 x 18 (mm)
ISBN-13: 9781529701265