Respondent Centred Surveys: Stop, Listen and then Design

This book challenges the status quo by putting respondents' needs at the heart of survey development, equipping you with the tools to design better surveys, inclusive and accessible surveys, and overcome practical research problems. It provides links to helpful web material and further reading.

Format: Hardback
Length: 248 pages
Publication date: 06 December 2021
Publisher: SAGE Publications Ltd

Empowering your survey respondents is the key to achieving your survey goals. Too often, surveys are designed with the analyst in mind rather than the respondent, leading to low response rates and poor-quality data. This book challenges the status quo by placing the respondent's needs at the center of survey development. It encourages you to stop, listen, and then design to improve response rates and collect high-quality data.

Drawing on their extensive experience at the UK Office for National Statistics, the authors provide practical insights and techniques for designing better surveys. They combine social research and user experience best practices to create inclusive and accessible surveys that resonate with diverse audiences. The book equips you with the tools and techniques to manage participant recruitment, work within any budget, and overcome practical research challenges.

In addition to the theoretical insights, the book includes links to helpful web material and further reading as part of its online resources. By promoting a new way to conceptualize and conduct survey design, this book expands your theoretical thinking and shows you step-by-step how to put it into practice. Whether you are a researcher, survey professional, or business owner, this book will help you create surveys that are more effective, efficient, and meaningful. So, take the first step towards empowering your survey respondents and achieving your survey goals by reading this book today!

Weight: 580g
Dimension: 242 x 170 (mm)
ISBN-13: 9781529701272