Responsible Fashion Business in Practice: Sustainable Concepts and Cases across the Fashion Industry

This textbook provides a comprehensive exploration of sustainable practices across the fashion industry, offering a Responsible 9 Framework™ that emphasizes the move away from a singular product commercial focus to a Conscious Item approach and Circular Services business mindset. The framework focuses on the importance of the organization's people, perceived value, accountable systems, governance, storytelling platforms, and honest communication, with contemporary case studies and insights from experts. It is ideal for advanced undergraduate and postgraduate students, reflective leaders, and practitioners in the fashion industry.

Format: Paperback / softback
Length: 216 pages
Publication date: 23 March 2023
Publisher: Taylor & Francis Ltd

This comprehensive and timely text delves into sustainable practices across the fashion industry, offering a holistic and insightful perspective. The author presents a novel Responsible 9 Framework™ that guides readers through each component, providing a clear understanding and practical examples. The framework emphasizes a shift from a singular product-oriented approach to a Conscious Item and Circular Services business mindset. At the core of the framework is the rebranding of an organization's people as the Community. The book also explores sustainable pricing initiatives and their impact on consumer purchasing decisions. It examines Accountable Systems, emphasizing the importance of responsible processes in integrating a successful and sustainable supply chain into a fashion business. The section on Governance examines global organizations supporting fashion brands and customers in their transition towards a responsible and sustainable future. The final two sections, Storytelling Platforms and Honest Communication, highlight transparent and honest strategies employed by modern brands to engage and connect with the new conscious consumer.

Throughout the framework, contemporary case studies from global brands like Stella McCartney, Zalando, and Arc teryx, alongside insights from esteemed experts in the fashion world, bring the theory to life. This textbook is an invaluable resource for advanced undergraduate and postgraduate students studying Fashion Management, Fashion Studies, or related fields. It showcases how sustainability has been seamlessly integrated throughout the entire fashion business, providing a comprehensive and practical guide for future professionals.

Dimension: 246 x 174 (mm)
ISBN-13: 9781032259178