Restartup: A Founder's Guide to Crisis Navigation

During a market boom, startup funding is abundant, but when a financial crisis hits, investments dry up, making it difficult for newer, smaller outfits to survive. Restartup shows how to stay afloat and thrive by embracing instability and seizing the new opportunities it provides. Arunkumar Krishnakumar and Maxson Tee use case studies and in-depth interviews with VCs, CEOs, and academics to flesh out anecdotal crisis-survival frameworks.

Format: Hardback
Length: 272 pages
Publication date: 25 March 2021
Publisher: John Wiley & Sons Inc

During a market boom, startup funding is abundant, but when a financial crisis hits, investments dry up, making it difficult for newer, smaller outfits to survive. During a period of economic instability, that task might seem even harder. However, a crisis doesn't have to mean it's time to shut up shop. Restartup shows how it's possible—by choosing to embrace instability and seize the new opportunities it provides—to stay afloat and even to thrive.

Arunkumar Krishnakumar and Maxson Tee—tech investor, influencer, blogger, and podcaster—use case studies and in-depth interviews with VCs, CEOs, and academics to flesh out anecdotal crisis-survival frameworks. They introduce you to the concepts, tools, and techniques to help you sail through an economic storm.

The money pyramid—understand your crisis financing options. Mental Health—drop the societal taboo for the wellbeing of the company and the founders. Fundraising psychology—go beyond the deck and the proposition to get inside your investors' head. Operational efficiencies—know how to cut back but still hold onto your top people. Embrace the suck—see how a crisis can open up unexpected opportunities.

Don't let a crisis go to waste: stop worrying and use the proven ideas in this book to turn instability into opportunity—and embrace the wild ride to survival and success.

Weight: 520g
Dimension: 161 x 235 x 24 (mm)
ISBN-13: 9781119754404