Retail Design

The Basics Interior Design series provides an introduction to interior design principles, while Retail Design offers a comprehensive guide to contemporary retail design, covering the latest developments, strategies, branding, identity, layout, circulation, pace, and sustainability.

Format: Paperback / softback
Length: 192 pages
Publication date: 03 October 2019
Publisher: Bloomsbury Publishing PLC

The Basics Interior Design series is a comprehensive collection of titles that explore the application of interior design principles to various types of spaces. These books are packed with cutting-edge examples and are fully illustrated with clear diagrams and inspiring imagery, making them an essential introduction to the subject. The second edition of Retail Design is a must-read for anyone interested in the contemporary retail design sector. It guides the reader step-by-step through the retail design process, providing strategies that can produce a successful retail space and a design that is appropriate for the brand, product, consumer, and retailer. A new chapter exploring consumer behavior is combined with clear explanations of branding and identity, providing the starting point for the design concept. The relationship between the interior and its context, site, and setting is then examined, alongside in-depth investigations of layout, circulation, and pace and other design considerations. Fully updated with new international case studies and expanded coverage on sustainability, interactivity, and innovative design concepts, this new edition of Retail Design offers cutting-edge insights into the practice of contemporary retail design and shows designers how to meet and exceed the expectations of today's clients and consumers.

Weight: 428g
Dimension: 160 x 228 x 10 (mm)
ISBN-13: 9781474289252
Edition number: 2 ed