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Sarah Montano

Retail Marketing: Contemporary Approaches to Retailing in the Digital and Experience Economy

Retail Marketing: Contemporary Approaches to Retailing in the Digital and Experience Economy

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  • Condition: Brand new
  • UK Delivery times: Usually arrives within 2 - 3 working days
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  • More about Retail Marketing: Contemporary Approaches to Retailing in the Digital and Experience Economy

Format: Paperback / softback
Length: 304 pages
Publication date: 03 November 2025
Publisher: Kogan Page Ltd

Learn how retailers can succeed with this textbook that covers the key concepts and practices of contemporary retail marketing and management.

Weight: 516g
Dimension: 169 x 240 x 20 (mm)
ISBN-13: 9781398617636

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