Prashant Chaudhary
Retail Marketing in the Modern Age
Retail Marketing in the Modern Age
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Format: Paperback / softback
Length: 516 pages
Publication date: 03 August 2026
Publisher: Taylor & Francis Ltd
Retail Marketing in the Modern Age explores contemporary concepts and strategies essential to building successful retail brands globally. The book captures the essence of modern retail marketing by examining both traditional and extended elements of the retail mix in today’s dynamic, evolving business environment.
Weight: 780g
Dimension: 156 x 234 x 30 (mm)
ISBN-13: 9781041336662
Edition number: 2 ed
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