Retail Start-Up Book: Successfully Plan, Launch and Grow a Business

The UK retail market is worth over £400 billion annually and employs over 3 million workers, while the US retail market generates over USD $4 trillion of revenue. The Retail Start-Up Book provides guidance and advice on developing a winning retail strategy that merges online and offline tactics, exploring customer behaviors, and developing a business plan.

Format: Paperback / softback
Length: 272 pages
Publication date: 03 May 2019
Publisher: Kogan Page Ltd

The retail market in the United Kingdom (UK) holds immense value, exceeding £400 billion annually and providing employment to over 3 million individuals. In contrast, the United States (US) boasts a thriving retail industry, with 29 million people contributing to over USD $4 trillion in revenue. Despite the challenges of establishing stores and big-box retailers, there is a remarkable surge in the number of retail start-ups, accompanied by consistent growth in the independent sector. This sector encompasses a diverse range of businesses, from beard shops and barbers to cafes and coffee shops, and even extends to retailment concept stores and boutique consumer-focused experiences. The specialist retail market is experiencing a remarkable boom.

To assist aspiring retailers and established organizations alike, The Retail Start-Up Book offers comprehensive guidance and valuable advice on developing a successful retail strategy that seamlessly integrates online and offline tactics. It delves into the science of shopping, exploring customer behaviors and needs, and provides essential steps for developing a business plan, marketing and promoting a business, and advising on buying and visual merchandising. Drawing upon years of retail experience, both nationally and internationally, in large groups and with independent retailers, The Retail Start-Up Book provides invaluable practical insights to help new retailers hit the ground running, or for more established organizations to expand their business and nurture their profits.

Weight: 434g
Dimension: 158 x 233 x 16 (mm)
ISBN-13: 9780749484729