Alf H. Walle
Rethinking Business Anthropology: Cultural Strategies in Marketing and Management
Rethinking Business Anthropology: Cultural Strategies in Marketing and Management
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- More about Rethinking Business Anthropology: Cultural Strategies in Marketing and Management
Format: Paperback / softback
Length: 232 pages
Publication date: 14 October 2024
Publisher: Taylor & Francis Ltd
Qualitative methods of business research are emerging as vital tools. At the heart of this movement is business anthropology; as the subject comes of age, this timely monograph provides the perspectives needed for the growth and development of the field and those who work within it. Excellent for the professional bookshelf and as a textbook.
Weight: 453g
Dimension: 234 x 156 (mm)
ISBN-13: 9781032926353
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