Reversing Into The Future: New Wave Graphics 1977-1990

Reversing into the Future: New Wave Graphics 1977–1990 is a captivating book of graphic design history curated from Andrew Krivines personal collection of original posters, flyers, artworks, and memorabilia from the golden age of New Wave. The book explores the mainstream music and entertainment industries' embrace of New Wave, which promoted artists who rejected punk's anti-consumerist, anti-materialistic, and black-and-white nihilism in favor of a more optimistic, humorous, and colorful present. It features graphic designs for various artists and includes contributions from recognized commentators, critics, and designers.

Format: Hardback
Length: 336 pages
Publication date: 14 October 2021
Publisher: Pavilion Books

Reversing into the Future: New Wave Graphics 1977–1990 is a captivating and unique book that delves into the rich history of graphic design during the iconic New Wave era. Curated from the extensive personal collection of Andrew Krivines, this treasure trove encompasses a vast array of original posters, flyers, artworks, and memorabilia from the golden age of New Wave. With its exclusive artworks and insightful expert texts, this comprehensive guide offers a comprehensive exploration of the unforgettable period of New Wave.

As the music industry witnessed the emergence of a new generation of music buyers who were invigorated by punk, major record labels and independent artists alike embarked on a quest to capture the energy and cheeky attitude of punk while disregarding its political edge. New Wave, therefore, emerged as a mainstream movement that was embraced by the music and entertainment industries. It was utilized as a platform to promote artists who rejected the anti-consumerist, anti-materialistic, and black-and-white nihilism of the original punk movement in favor of a more optimistic, humorous, and colorful present, refracted through the past.

In essence, New Wave artists followed the dictum of Marshall McLuhans, who believed in driving boldly into the future while keeping a firm grasp on the rear-view mirror. This philosophy is beautifully illustrated throughout this book, showcasing the artists' reverence for rock n' roll's original, iconic imagery. Instead of adopting punk's satirical, parodic, or irreverent treatment of this imagery, New Wave artists chose to display it reverently or reference it with love and affection.

The book features a wide range of graphic designs for various artists and bands, including The B52s, Boomtown Rats, Devo, Duran Duran, The Cars, Elvis Costello, Joe Jackson, XTC, Cyndi Lauper, The Police, Simple Minds, Gary Numan, Japan, Blondie, Talking Heads, The Go-Gos, Graham Parker, Nick Lowe, Simple Minds, Frankie Goes to Hollywood, and many more. The graphic artists featured in this collection include renowned names such as Martyn Atkins, Barney Bubbles, Chris Morton, Malcolm Garrett, Alex McDowell, Tony Wright, Martin Peake, and many more.

Reversing into the Future: New Wave Graphics 1977–1990 is a testament to the creativity, innovation, and cultural significance of the New Wave era. It serves as a valuable resource for design enthusiasts, music historians, and anyone interested in exploring the vibrant and dynamic world of graphic design during this transformative period.

Weight: 1862g
Dimension: 224 x 284 x 29 (mm)
ISBN-13: 9781911663959