Revisiting Value Co-creation and Co-destruction in Tourism

This book explores the concept of value co-creation and co-destruction in tourism development, bringing together different perspectives and disciplines. It emphasizes the importance of consumer experience in the success of tourism enterprises and destinations, and how perceived value can be co-created or co-destroyed by the interaction between all social actors and stakeholders. It is valuable for scholars, students, policymakers, and professionals in tourism management.

Format: Paperback / softback
Length: 150 pages
Publication date: 29 January 2024
Publisher: Taylor & Francis Ltd

This comprehensive book delves into the intricate dynamics of value co-creation and co-destruction in the realm of tourism development, offering a multi-faceted perspective and drawing from diverse disciplines. By bringing together a wealth of insights, it provides valuable examples of how value can be both co-created and co-destroyed within the context of this dynamic industry.

Tourism, as a multifaceted sector, is inherently vulnerable to uncertainty and incidents that can have a direct impact on the supply and demand of its discretionary products and services. Consensus among practitioners and academics has emerged that consumer experience holds paramount importance for both enterprises and destinations, as the globalized, mature, and highly competitive nature of the industry demands a heightened focus on customer satisfaction. The pathway industry's success or failure hinges largely on the overall satisfaction of visitors and tourists, which is intricately linked to perceived value—a concept that can be co-created or co-destroyed through the intricate interplay between all social actors and stakeholders involved.

Value creation or destruction extends beyond the traditional realms of supply and demand, encompassing a wide range of actors across value and distribution chains. This includes not only the traditional suppliers and consumers but also the staff and intermediaries who play crucial roles in the networks. Understanding the dynamics of value co-creation and co-destruction is crucial not only for these primary stakeholders but also for professionals working in the field of tourism management, as well as scholars, students, and policymakers interested in tourism studies and practices.

The book is a valuable resource for those seeking to deepen their understanding of the complex dynamics of value co-creation and co-destruction in tourism development. It offers a comprehensive examination of the topic, covering a wide range of topics such as consumer behavior, service quality, destination management, and sustainable tourism. The chapters, originally published as a special issue of the journal Tourism Planning & Development, provide a rich source of knowledge and insights for professionals and scholars alike.

In conclusion, this book is a must-read for anyone interested in exploring the intricacies of value co-creation and co-destruction in tourism development. By offering a multi-faceted perspective and drawing from diverse disciplines, it provides valuable insights and examples that can help practitioners and policymakers navigate the complex terrain of this industry. Whether you are a seasoned professional or a student embarking on a journey of tourism studies, this book will undoubtedly serve as a valuable guide and resource.

Weight: 453g
Dimension: 246 x 174 (mm)
ISBN-13: 9781032157511