Right on the Money: New Principles for Bold Growth

Right on the Money provides a game plan to redraw maps for sales and marketing in a topsy-turvy world, emphasizing the need to accept and embrace change to succeed in sales.

Format: Paperback / softback
Length: 225 pages
Publication date: 29 March 2022
Publisher: Morgan James Publishing llc

In a world that has been turned upside down by the COVID-19 pandemic, "business as usual" has become an increasingly distant memory. The digital economy has swept away the traditional bricks-and-mortar mindset, paving the way for a brave new mobile world. While some top sellers have successfully adapted to this new environment, others have struggled to keep up, ultimately leading to failure. The stark reality is that if you refuse to embrace change, you will be left behind in sales.

Fortunately, "Right on the Money" provides readers with a proven and realistic game plan to redraw maps for sales and marketing in this topsy-turvy world. Authored by Colleen Francis, the book offers a comprehensive understanding of the current sales landscape and provides actionable steps to excel in a marketplace that is becoming increasingly digital, decentralized, dynamic, and lucrative.

In the opening chapter, Francis takes readers on a journey through the changing landscape of sales, highlighting the challenges and opportunities that have emerged as a result of the digital revolution. She explains how buyers have become more empowered, with access to a vast array of information and options at their fingertips. This has led to a shift in the buying cycle, with customers now taking control of the process much earlier in the journey.

To succeed in this new environment, Francis emphasizes the importance of aligning personal and organizational strategies. She suggests that sales professionals need to be adaptable, responsive, and focused on building relationships with buyers. This requires a deep understanding of the customer's needs and preferences, as well as the ability to communicate effectively and provide value in a way that resonates with them.

Throughout the book, Francis shares a wealth of field-tested, actionable steps to help readers excel in the digital marketplace. She covers topics such as building a strong online presence, leveraging social media and digital marketing, and developing a customer-centric sales approach. She also provides insights into the latest sales technologies and tools, such as customer relationship management (CRM) systems and sales automation software, and how they can be used to streamline processes and improve efficiency.

One of the key strengths of "Right on the Money" is its practical and actionable approach. Francis provides clear and concise instructions that can be easily implemented by sales professionals of all levels. She breaks down complex concepts into manageable steps, making it easier for readers to grasp and apply the strategies outlined in the book.

In addition to its practical value, "Right on the Money" is also filled with inspiring stories and case studies from successful sales professionals who have navigated the digital landscape successfully. These stories provide real-world examples of the strategies and techniques that have led to success, and serve as a source of motivation and inspiration for readers who are looking to improve their sales performance.

Overall, "Right on the Money" is a must-read for sales professionals who are looking to stay ahead of the curve in a rapidly changing world. Whether you are a seasoned veteran or just starting in the field, this book offers valuable insights and practical strategies that can help you succeed in a marketplace that is constantly evolving. By embracing change and adapting to the digital landscape, you can position yourself for success and thrive in the years to come.

Dimension: 215 x 139 (mm)
ISBN-13: 9781631956713