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Risk and Tourism Marketing in Asia
Risk and Tourism Marketing in Asia
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- Condition: Brand new
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- More about Risk and Tourism Marketing in Asia
Format: Hardback
Length: 410 pages
Publication date: 18 February 2026
Publisher: Taylor & Francis Ltd
This book looks at the destination marketing and risk management strategies of 18 Asian countries, showcasing how they deliver their unique products and services. A book of vital interest to students and scholars of tourism marketing, as well as policy makers, government agencies, and tourism industry professionals.
Weight: 920g
Dimension: 181 x 253 x 30 (mm)
ISBN-13: 9781032904887
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