Shulph Ink
Rituals, Consumption, and Marketing: A Research Companion
Rituals, Consumption, and Marketing: A Research Companion
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- More about Rituals, Consumption, and Marketing: A Research Companion
Format: Hardback
Length: 422 pages
Publication date: 30 September 2025
Publisher: Taylor & Francis Ltd
This volume is a compendium of cutting-edge scholarship exploring the relevance, roles, and functions of rituals in consumer culture. It will be a valuable resource for academics in the marketing field pursuing ritual scholarship, and for creating coursework on consumer culture, consumer behavior, and marketing strategy.
Weight: 980g
Dimension: 234 x 156 (mm)
ISBN-13: 9781032871912
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