Rolex Philosophy

This book combines images, direct testimonials, unpublished interviews, contemporaneous ads, archive materials, technical details, auction results, and more to paint a picture of what has made Rolex the powerhouse it is today. It is a must-have for all collectors and enthusiasts, written by author and jewelry expert Maria Cappelletti.

Format: Hardback
Length: 224 pages
Publication date: 15 September 2023
Publisher: ACC Art Books

Introduction:

Rolex, the iconic watch brand, has captured the hearts of millions worldwide. Its timeless elegance, precision engineering, and unparalleled craftsmanship have made it a symbol of luxury and status. In this captivating photobook, we delve into the rich history and remarkable journey of Rolex, exploring the factors that have contributed to its unparalleled success.

Visual Storytelling:

The book combines a stunning array of images, including vintage photographs, contemporary shots, and detailed engravings, to bring the story of Rolex to life. Each image is carefully selected to showcase the brand's evolution, from its humble beginnings to its current status as a global powerhouse. Direct testimonials from key individuals, such as Rolex executives, collectors, and enthusiasts, provide firsthand accounts of the brand's impact and legacy.

Unpublished Interviews:

In addition to visual materials, the book features unpublished interviews with key figures who have played pivotal roles in Rolex's history. These candid conversations offer insights into the brand's vision, innovation, and the challenges it has faced over the years. The interviews provide a deeper understanding of the Rolex philosophy, which is at the heart of its success.

Contemporaneous Ads:

Contemporaneous ads from Rolex's early days provide a glimpse into the brand's marketing strategies and the values it upheld. These ads showcase the brand's commitment to quality, precision, and excellence, which have remained unchanged throughout its history.

Archive Materials:

Archive materials, such as brochures, catalogs, and promotional materials, provide a historical context for Rolex's development. These materials reveal the brand's attention to detail, its commitment to innovation, and its early efforts to establish itself as a premium watch brand.

Technical Details:

The book includes comprehensive technical details about Rolex watches, including their movements, materials, and craftsmanship. These details showcase the brand's dedication to precision and its commitment to pushing the boundaries of watchmaking technology.

Auction Results:

Auction results for Rolex watches provide a valuable insight into the market value and demand for these iconic timepieces. These results showcase the brand's enduring appeal and the strong resale value that Rolex watches have maintained over the years.

Conclusion:

Rolex Philosophy is a captivating and comprehensive exploration of the world's most renowned watch brand. Through a blend of visual materials, unpublished interviews, and historical insights, the book offers a deep understanding of Rolex's history, craftsmanship, and enduring legacy. Whether you are a collector, enthusiast, or simply interested in the world of luxury, this book is a must-read for anyone who wants to appreciate the finer details of Rolex's remarkable journey.

Weight: 1980g
Dimension: 279 x 324 x 27 (mm)
ISBN-13: 9781788842396