Routledge Handbook of Football Marketing

Football is a big business, and this book focuses on the marketing of football as the apex of the contemporary football industry. It highlights the critical strategic and operational elements that underpin effective marketing in football clubs industry around the world, from the English Premier League to Major League Soccer. It is written by a team of leading football marketing experts and presents the latest cutting-edge research in case studies from countries including the UK, USA, France, Spain, Germany, Italy, China, and Japan.

Format: Paperback / softback
Length: 448 pages
Publication date: 12 December 2019
Publisher: Taylor & Francis Ltd

Football, a global phenomenon, has emerged as a massive business, generating billions of dollars in revenue and captivating an audience of billions of fans. This captivating book delves into the realm of football marketing, positioning it as the pinnacle of the contemporary football industry. Drawing upon essential sport marketing theories and concepts, it sheds light on the critical strategic and operational elements that underpin successful marketing strategies in football clubs
clubs across the globe world.

From the esteemed English Premier League to the vibrant Major League Soccer, this comprehensive handbook explores the most significant developments in sponsorship, marketing communications, digital marketing strategies, customer relationship management, and social media. Written by a team of esteemed football marketing experts, it presents the latest cutting-edge research in captivating case studies from countries such as the UK, USA, France, Spain, Germany, Italy, China, and Japan.

What sets this handbook apart is its truly international perspective, offering a comprehensive and up-to-date exploration of football marketing. It serves as an invaluable resource for researchers and advanced students with a deep interest in football marketing, as well as marketers working within the professional football business. With its comprehensive coverage, insightful analysis, and expert insights, the Routledge Handbook of Football Marketing is a must-read for anyone seeking to gain a deeper understanding of the dynamic world of football marketing.

Weight: 824g
Dimension: 245 x 173 x 32 (mm)
ISBN-13: 9780367886073