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Routledge Handbook of Hospitality Marketing
Routledge Handbook of Hospitality Marketing
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- More about Routledge Handbook of Hospitality Marketing
Format: Paperback / softback
Length: 652 pages
Publication date: 13 June 2022
Publisher: Taylor & Francis Ltd
The book uniquely combines both theoretical and practical approaches in debating some of the most important marketing issues faced by the hospitality industry. It is multidisciplinary in nature and appeals to these disciplines as well as others such as management, human resources, technology, consumer behaviour and anthropology.
Weight: 1148g
Dimension: 172 x 246 x 46 (mm)
ISBN-13: 9781032339467
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