Rural Enterprise Economy

This book explores the challenges and opportunities of rural enterprises in the globalized and digitized world, providing comprehensive insights into their competitiveness, viability, strategic management, and marketing issues. It offers new concepts and practical knowledge for scholars, lecturers, and business practitioners, with contributions from academic experts from European universities.

\n Format: Hardback
\n Length: 252 pages
\n Publication date: 28 October 2021
\n Publisher: Taylor & Francis Ltd
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In the ever-evolving globalised and digitised landscape, rural enterprises encounter a multitude of challenges. This comprehensive book delves into the intricate tapestry of the rural enterprise economy, offering invaluable insights into its composition within the contemporary business world. It explores the critical aspects of competitiveness, viability, strategic management, and strategic change, as well as the intricacies of marketing for both incumbent and start-up companies thriving in rural regions.

The book unveils novel concepts that shed light on the unique dynamics of rural entrepreneurship, providing a deeper understanding of the individuals and businesses that drive this sector. Drawing from a wealth of cases from European regions, the book offers a theoretical framework for scholars, practical case-based evidence for lecturers and teachers, and practical knowledge for business practitioners and planning specialists.

Expert academics from esteemed European universities and research institutes contribute their expertise, providing compelling answers to this under-researched topic in business studies and economics. This book serves as a valuable resource for anyone seeking to gain a deeper understanding of the rural enterprise economy and its pivotal role in shaping the future of our interconnected world.

\n Weight: 552g\n
Dimension: 576 x 254 x 22 (mm)\n
ISBN-13: 9780367471873\n \n