SAGE Handbook of Social Media

Social media has become an integral part of society, influencing business, politics, and everyday life. This Handbook covers significant research themes, methodological approaches, and debates in the study of social media, with chapters written by leading scholars from various disciplinary perspectives.

Format: Paperback / softback
Length: 662 pages
Publication date: 24 January 2019
Publisher: SAGE Publications Ltd

The world is undergoing a significant shift towards social media, once considered a mere novelty and peripheral aspect of society. Today, social media platforms such as Twitter, Facebook, and WeChat have emerged as vital components of the information and communication infrastructure, profoundly impacting various aspects of our lives, including business, politics, daily routines, work, and personal relationships.

This comprehensive Handbook delves into the most pressing research themes, methodological approaches, and ongoing debates in the field of social media. It features substantial chapters authored by renowned scholars from diverse disciplinary backgrounds, covering a wide range of topics, from computational social science to sexual self-expression.

Part 1: Histories and Pre-Histories

In this section, we explore the historical roots and early developments of social media. We examine how these platforms have evolved over time, from their initial emergence as online communities to their current status as powerful tools for communication and information sharing. We also examine the cultural, social, and technological factors that have shaped the evolution of social media and their impact on society.

Part 2: Approaches and Methods

This section explores the various research approaches and methodologies employed in the study of social media. We examine quantitative and qualitative research methods, as well as interdisciplinary approaches that combine insights from different fields such as communication, psychology, sociology, and computer science. We also discuss the challenges and ethical considerations associated with social media research and the importance of ethical practices in data collection and analysis.

Part 3: Platforms, Technologies, and Business Models

In this section, we examine the technological aspects of social media platforms and their impact on user behavior and social interactions. We explore the design and functionality of social media platforms, the algorithms and algorithms that govern user engagement, and the business models that underpin these platforms. We also discuss the challenges and opportunities presented by the rise of social media, including issues related to privacy, censorship, and misinformation.

Part 4: Cultures and Practices

In this section, we explore the cultural and social implications of social media. We examine how social media has influenced the way we communicate, form relationships, and engage with the world around us. We also discuss the impact of social media on identity, self-expression, and social movements, as well as the challenges and opportunities presented by the global nature of social media.

Part 5: Social and Economic Domains

In this section, we examine the social and economic impact of social media. We explore how social media has transformed business practices, marketing strategies, and consumer behavior. We also discuss the challenges and opportunities presented by the rise of social media entrepreneurship, including issues related to innovation, competition, and sustainability.

In conclusion, social media has emerged as a transformative force in our world, shaping the way we communicate, interact, and engage with each other. This Handbook provides a comprehensive and interdisciplinary exploration of the most significant research themes, methodological approaches, and debates in the study of social media. By examining the past, present, and future of social media, we gain a deeper understanding of its impact on society and the opportunities it presents for researchers, practitioners, and policymakers alike.

Weight: 1188g
Dimension: 176 x 245 x 45 (mm)
ISBN-13: 9781526486875