Sales and Revenue Generation in Sport Business

Sales and Revenue Generation in Sport Business With HKPropel Access is an essential text for individuals working in the sport industry, providing a comprehensive overview of the many ways in which sport organizations generate revenues and teaching the practical concepts they will need for success. The PRO method of sales is presented as a five-step process for generating revenue across all avenues in sport business, including ticket sales, broadcasting and media revenue, sponsorships, corporate giving and foundation revenue, fundraising and development, grant writing, concessions, merchandising, and social media. Case studies and discussion questions enhance the learning experience, and related online learning activities delivered through HK Propel offer practical interactive scenarios.

Format: Paperback / softback
Length: 344 pages
Publication date: 30 November 2021
Publisher: Human Kinetics Publishers

The ability to generate sources of revenue remains paramount for individuals seeking success in the dynamic realm of the sport industry. Sales and Revenue Generation in Sport Business, with HKPropel Access, offers a comprehensive exploration of the diverse methods employed by sport organizations to secure financial prosperity. This comprehensive textbook goes beyond mere theoretical concepts of sales and sales management, presenting an applied approach to revenue generation: the PRO method of sales.

The PRO method, a proven five-step process, encompasses prospecting, probing, providing, proposing, and protecting. Students will delve into how this versatile sales strategy can be applied across various sectors of the sport industry, including professional sport, intercollegiate and interscholastic athletics, amateur sport, and recreational organizations. By equipping students with this versatile sales approach, the text prepares them for meaningful careers with long-lasting success across any segment of the sport industry they choose to pursue.

To enhance the learning experience, the text is accompanied by themed sidebars that showcase industry best practices and successful sales strategies. Each chapter includes case studies, discussion questions, and related online learning activities delivered through HK Propel. These interactive scenarios and sales script templates further reinforce the concepts covered in the text and provide practical insights into the world of sport business.

The book is organized by function of revenue generation, with each section featuring a video, an interactive scenario activity, and sales script templates. These resources are designed to facilitate a deep understanding of the revenue generation process and equip students with the skills and knowledge necessary to excel in the sport industry.

In conclusion, Sales and Revenue Generation in Sport Business with HKPropel Access is a vital resource for individuals seeking to thrive in the sport industry. By providing a comprehensive understanding of revenue generation strategies, practical applications, and industry best practices, this textbook equips students with the tools they need to succeed in a competitive and ever-evolving field. Whether you are a sports enthusiast, a professional seeking to advance your career, or a student embarking on a journey into the sport business, this book is an indispensable guide that will pave the way for your success.

Weight: 942g
Dimension: 216 x 284 x 25 (mm)
ISBN-13: 9781492594222