Sales Enablement: Tools and Techniques for Modern Sales Organization

This book helps in building an optimally designed and customer-oriented sales organization. It emphasizes the sales enablement process as a holistic framework concept that aligns goals, motivations, thought patterns, actions, and campaigns with customer needs. It is aimed at managers and all who deal with sales strategies.

Format: Hardback
Length: 96 pages
Publication date: 27 April 2023
Publisher: Springer

This comprehensive book is a valuable resource for building an optimally designed and customer-oriented sales organization. It delves deep into the realm of purchasing decisions, leading to the creation of a decisive competitive advantage. The core focus lies in the sales enablement process, which is viewed as a holistic framework concept. This framework serves as the backbone that ensures seamless cooperation between all departments within a company. By aligning all goals, motivations, thought patterns, actions, and campaigns with the customer's needs, the book facilitates a profound understanding of customer-centricity. Furthermore, it presents the most promising methods and approaches for sales enablement, offering a practical roadmap for implementing this transformative initiative. This book is particularly aimed at managers and individuals involved in sales strategy development, providing them with essential insights and tools to drive sales performance and achieve sustainable growth.

Weight: 289g
Dimension: 210 x 148 (mm)
ISBN-13: 9783658403645
Edition number: 1st ed. 2023