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KennethLe Meunier-FitzHugh,KieranSheahan

Sales Management: A Research Overview

Sales Management: A Research Overview

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Sales are essential for business growth, and this book analyzes current research and emerging practices in sales management. It discusses agile sales management, digital selling, artificial intelligence, and customer relationship management. It also highlights the effects of new technologies on selling processes and provides solutions for practitioners in new environments.

Format: Hardback
Length: 92 pages
Publication date: 06 June 2023
Publisher: Taylor & Francis Ltd


Sales, the vital essence of the business realm, holds immense significance in scholarly research. In this concise yet comprehensive volume, we delve into the current perspectives and emerging practices in sales management research. The significance of sales cannot be overstated, as organizations strive to enhance revenue and attract new customers to their portfolio. However, achieving these goals in today's dynamic market requires a deep understanding and adoption of effective sales processes. This book serves as a valuable guide for organizations seeking to navigate the complexities of sales and unlock their full potential.

Emerging themes such as agile sales management, digital selling, artificial intelligence, and trust are explored in depth. The book recognizes the pivotal role of customer relationship management and how sales professionals are aligning their interactions with the marketing function. It also conducts a review of recent research to identify strategies for growing and organizing the sales pipeline, managing hybrid sales teams, and understanding the impact of new technologies on selling processes. These discussions are crucial in shedding light on challenges and offering practical solutions to practitioners operating in new environments.

This book is a treasure trove for sales researchers, serving as a comprehensive summary of current knowledge about key sales and sales management topics. It also provides insights into potential future research directions, shaping the future of sales management scholarship. By embracing this book, sales professionals, researchers, and educators alike can deepen their understanding of the sales landscape, stay ahead of the curve, and drive organizational success.

Weight: 353g
Dimension: 216 x 138 (mm)
ISBN-13: 9781032003825

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