Scarcity Brain: Fix Your Craving Mindset and Rewire Your Habits to Thrive with Enough

In his book "The Comfort Crisis," Michael Easter explores why we can't get enough and offers solutions to help us break free from the scarcity loop and experience life in a new, more satisfying way. He explains that the scarcity loop is caused by modern technology and institutions that exploit it, leading to us developing scarcity brain. By recognizing hidden scarcity cues and shaking our worst habits, we can use what we already have better and experience life in a more abundant way.

Format: Hardback
Length: 304 pages
Publication date: 05 October 2023
Publisher: Headline Publishing Group

Are we hardwired to crave more? From food and stuff to information and influence, why can't we ever get enough?

Michael Easter, author of The Comfort Crisis and one of the world's leading experts on behavior change, shows that the problem isn't you. The problem is the scarcity loop, left over from our ancient ancestors, who had to constantly seek and consume to survive. For the scarcity loop to work, you need three things: opportunity, unpredictable rewards, and quick repeatability.

New technology and institutions, from dating and entertainment apps to our food and economic systems, are exploiting the scarcity loop, leading to us all developing scarcity brains. We're bombarded with subversive scarcity cues, subtle triggers that lead us into low-reward cravings that hurt us in the long run. Scarcity cues can be direct and all-encompassing, like a sagging economy. Or they can be subtle and slight, like our neighbor buying a shiny new car.

Easter traveled the world to consult with remarkable innovators and leading scientists who are finding surprising solutions for our scarcity brains. He discovered simple tactics that can move us towards an abundance mindset, cement healthy habits, and allow us to live our lives to the fullest and appreciate what we have, including how to:

- Detect hidden scarcity cues to stop cravings before they start, from a brilliant slot machine designer in a Las Vegas casino laboratory
- Turn alone time into the ultimate happiness hack, from artisanal coffee-making Benedictine monks
- Reignite your exploration gene for a more exciting and fulfilling life, from an astronaut onboard the International Space Station
- Reframe how we think about a.

Weight: 518g
Dimension: 163 x 246 x 31 (mm)
ISBN-13: 9781035411160