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Security Relationship Management: Leveraging Marketing Concepts to Advance a Cybersecurity Program
Security Relationship Management: Leveraging Marketing Concepts to Advance a Cybersecurity Program
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- More about Security Relationship Management: Leveraging Marketing Concepts to Advance a Cybersecurity Program
Format: Hardback
Length: 122 pages
Publication date: 21 April 2025
Publisher: Taylor & Francis Ltd
Aligning security with business goals is vital for managing risks without harm. This book shows CISOs how to use marketing concepts—like segmentation and SRM—to customise messaging, build relationships, and enhance business alignment. Discover strategies to optimise cybersecurity.
Weight: 390g
Dimension: 234 x 156 (mm)
ISBN-13: 9781032979984
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