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Philip Squire

Selling Transformed: Develop the Sales Values which Deliver Competitive Advantage

Selling Transformed: Develop the Sales Values which Deliver Competitive Advantage

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  • More about Selling Transformed: Develop the Sales Values which Deliver Competitive Advantage


Selling Transformed is a new sales manual that provides fresh, tangible ideas on how to develop better sales practices. It focuses on the values customers look for in sales people, such as authenticity, client-centricity, proactive creativity, and being tactfully audacious, and offers four proven strategies to improve sales performance.

Format: Paperback / softback
Length: 272 pages
Publication date: 03 December 2020
Publisher: Kogan Page Ltd


In today's competitive marketplace, it's crucial to develop values that will boost your sales performance and ensure that customers choose you over the competition. Traditional sales techniques that rely on controlling the sales conversation and influencing customers no longer work. Selling Transformed is a groundbreaking guide that introduces the new world of selling and addresses the reasons why salespeople are often poorly perceived.

The book provides fresh, tangible ideas on how to develop better sales practices, focusing as much on the customers as on the sellers. It explains key theories of selling effectively and introduces four proven strategies that are based on the values that customers look for in salespeople: authenticity, client-centricity, proactive creativity, and being tactfully audacious.

By understanding what customers want and advising on how to deliver these values, Selling Transformed is a new type of sales manual that is guaranteed to improve sales performance. The book offers practical insights and actionable steps that salespeople can use to build stronger relationships with customers, increase customer satisfaction, and ultimately drive sales growth.

Whether you're a seasoned salesperson or just starting in the field, Selling Transformed is a must-read for anyone who wants to succeed in today's competitive selling environment. So, why wait? Start developing the values that will set you apart from the competition today!

Weight: 420g
Dimension: 156 x 233 x 19 (mm)
ISBN-13: 9781789665352

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