Sensory Evaluation Practices

The Fifth Edition of Sensory Evaluation Practices provides the latest developments and methods in sensory evaluation, including innovation, consumer acceptance/preference, multivariate statistical analysis, discrimination testing, descriptive analysis, sensory claims substantiation, and information management. It also explores related social psychological methods like laddering, design thinking, emotional profiling, and qualitative and consumer co-creation techniques.

Format: Paperback / softback
Length: 480 pages
Publication date: 23 October 2020
Publisher: Elsevier Science Publishing Co Inc

The Fifth Edition of Sensory Evaluation Practices, a comprehensive guide to sensory evaluation techniques, presents the most recent advancements and methods in this field. Covering a wide range of topics, from the cutting edge of innovation to consumer acceptance and preference, multivariate statistical analysis, discrimination testing, descriptive analysis, sensory claims substantiation for advertising, and information management, this edition is a valuable resource for professionals in the food, beverage, cosmetics, and other consumer products industries.

In addition to these core aspects, the book delves into related social psychological methods such as laddering, design thinking, emotional profiling, and the applications of qualitative and consumer co-creation and immersive techniques. These methods offer valuable insights into consumer behavior and preferences, enabling sensory professionals to make informed decisions based on empirical data.

Designed as a comprehensive reference for sensory professionals, technical managers, product specialists, and research directors, this book provides a thorough understanding of sensory evaluation practices and their applications in various industries. It offers practical guidance on implementing sensory evaluation techniques, data analysis, and decision-making processes, helping organizations improve product quality, enhance consumer satisfaction, and stay competitive in the market.

With its extensive coverage, up-to-date information, and practical applications, Sensory Evaluation Practices, Fifth Edition, is an essential tool for anyone involved in sensory research, product development, or marketing in the consumer products industry. Whether you are a novice or an experienced sensory professional, this book will provide you with the knowledge and skills necessary to excel in your field.

Weight: 990g
Dimension: 191 x 236 x 29 (mm)
ISBN-13: 9780128153345
Edition number: 5 ed