Serif in Use: A Collection of Serif Typefaces

Sans in Use and Serif in Use showcase creative pairings and ingenious applications of serif and sans serif typefaces, inspiring type designers and lovers. They collate the best combinations and serve as a reference point for inspiration.

Format: Hardback
Length: 512 pages
Publication date: 23 May 2024
Publisher: Victionary

Sans in Use and Serif in Use are two comprehensive books that showcase the creative pairings and ingenious applications of serif and sans serif typefaces. These books serve as a valuable reference point for both type designers and type lovers, providing insight into the world of typography and inspiring designers to push the boundaries of their craft.

In the world of typography, it is not uncommon to see combinations of serif and sans serif typefaces in the same design. However, it takes skill to combine them in order to avoid tension and clashes, and ensure maximum readability of the text in the design. From font weights to classifications, each font has its own distinct personality, and should be carefully paired to convey the right tone and mood of the design.

Featuring a selection of type specimens, their design applications, and the thoughts that go behind the craft, Sans in Use / Serif in Use collates the best combinations of the two typeface categories and serves as a reference point for inspiration-seeking designers and typographers alike.

Sans in Use explores the versatility and aesthetic appeal of sans serif typefaces, showcasing their ability to convey modernism, simplicity, and efficiency. The book features a wide range of examples from various industries, including advertising, branding, and web design, demonstrating how sans serifs can be used to create powerful and memorable designs.

On the other hand, Serif in Use delves into the history, character, and elegance of serif typefaces. The book showcases a selection of classic and contemporary serif fonts, providing insight into their design characteristics and how they can be used to create a sense of tradition, sophistication, and authority. Serif in Use also includes examples of serif fonts in various design applications, such as book design, editorial design, and advertising.

Both Sans in Use and Serif in Use are beautifully designed books that feature stunning typography and illustrations. The books are organized in a clear and concise manner, making it easy for readers to navigate and find the information they need. Each chapter is accompanied by detailed explanations and examples, providing a deeper understanding of the topics covered.

In addition to their visual appeal, Sans in Use and Serif in Use are also valuable resources for type designers and typographers. The books offer insights into the creative process behind typeface design, as well as practical tips and techniques for creating successful combinations of serif and sans serif typefaces. The books also provide a wealth of inspiration for designers looking to push the boundaries of their craft and create unique and innovative designs.

In conclusion, Sans in Use and Serif in Use are two must-read books for anyone interested in typography and design. These books showcase the creative pairings and ingenious applications of serif and sans serif typefaces, providing a valuable reference point for inspiration-seeking designers and typographers alike. Whether you are a professional designer or just a typography enthusiast, these books will help you deepen your understanding of the world of typography and inspire you to create beautiful and effective designs.

Weight: 1220g
Dimension: 240 x 170 (mm)
ISBN-13: 9789887684435