Jay Kandampully,David J.Solnet
Service Management and Marketing Principles: Competing in the Service Economy
Service Management and Marketing Principles: Competing in the Service Economy
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Excellent- More about Service Management and Marketing Principles: Competing in the Service Economy
Format: Paperback / softback
Length: 234 pages
Publication date: 07 June 2024
Publisher: Taylor & Francis Ltd
This book explores the service economy and challenges that all organizations face as goods and services make way for a world where customers (B2C) and businesses (B2B) seek seamless, thoughtful and exceptional experiences.
Weight: 374g
Dimension: 231 x 155 x 16 (mm)
ISBN-13: 9781032749655
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