Richard Lees,Azlan Raj
Shift: Transform Motion into Progress in Business
Shift: Transform Motion into Progress in Business
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- More about Shift: Transform Motion into Progress in Business
To deliver top-of-the-line customer experiences, organizations need a clear vision with clear performance indicators, an aligned team, and a deep understanding of the marketplace. Shift: Transform Motion into Progress in Business provides a practical and coherent approach to creating consistently exceptional customer experiences that set businesses apart from the competition.
Format: Hardback
Length: 304 pages
Publication date: 27 January 2022
Publisher: John Wiley & Sons Inc
As organizations worldwide strive to deliver exceptional customer experiences, many face challenges in translating their efforts into tangible progress. Despite a multitude of initiatives, programs, and plans, achieving inclusive and excellent customer service remains elusive. In their book, Shift: Transform Motion into Progress in Business, Chief Strategy and Marketing Officers at Merkle and dentsu provide practical and coherent guidance for business leaders seeking to create a consistently exceptional customer experience that sets their business apart from the competition.
The authors connect three key themes—a clear vision with clear performance indicators, an aligned team, and a deep understanding of the marketplace—and emphasize their significance in the pursuit of the ideal client experience. They explain the importance of measuring progress through the customer's lens and ensuring that the measures that matter to customers are improving.
Shift: Transform Motion into Progress in Business is a valuable addition to the reading lists of innovation and business development professionals. It also deserves a place on the bookshelves of managers, executives, and other business leaders who are committed to setting their organization apart from the competition. By embracing these themes and implementing customer-centric measures, organizations can unlock the full potential of their customer interactions and drive sustainable growth.
Weight: 588g
Dimension: 161 x 238 x 25 (mm)
ISBN-13: 9781119810148
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