Clara Millard Dereudre
Shifting the Marketing Mindset: A Toolkit To Drive Sustainable Transformation
Shifting the Marketing Mindset: A Toolkit To Drive Sustainable Transformation
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- More about Shifting the Marketing Mindset: A Toolkit To Drive Sustainable Transformation
Format: Hardback
Length: 122 pages
Publication date: 07 August 2024
Publisher: Taylor & Francis Ltd
A clarion call for marketing to return to its roots and integrate sustainability principles, this book illustrates how the marketing function can drive organizations, delighting customers and impacting positively on society and the environment.
Weight: 453g
Dimension: 229 x 152 (mm)
ISBN-13: 9781032728063
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