Shifts towards Image-centricity in Contemporary Multimodal Practices

This innovative collection builds on current multimodal research to showcase image-centric practices in contemporary media,unpacking the increasing extent to which the visual plays a principal role in modern day communication. The volume begins by providing a concise overview of the history and development of multimodal research with respect to image-centricity,with successive chapters looking at how image-centricity emerges over time,unfolds in relation to language and other features in global design strategies. Bringing together contributions from both established and emerging researchers in multimodality and social semiotics,the book presents case studies on a variety of image-centric genres and domains,including magazines,advertising discourse,multimedia storytelling,and social media platforms.

Format: Paperback / softback
Length: 320 pages
Publication date: 30 September 2021
Publisher: Taylor & Francis Ltd

This groundbreaking collection expands on the existing body of multimodal research, highlighting the growing significance of visual elements in contemporary media. The volume begins by offering a concise historical overview of multimodal research, particularly its focus on image-centricity, followed by chapters that explore the evolution of image-centricity across different time periods and its relationship with language and other global design strategies. By bringing together contributions from both established and emerging scholars in the fields of multimodality and social semiotics, the book presents a comprehensive examination of various image-centric genres and domains, including magazines, advertising discourse, multimedia storytelling, and social media platforms.

The primary objectives of this book are to interrogate the emerging multimodal genres, relationships, analytical frameworks, and production methods that arise from a greater reliance on visual components. By refining and broadening our understanding of image-centricity in the contemporary media landscape, this collection holds particular appeal to scholars and students engaged in multimodality, social semiotics, applied linguistics, language and media, and discourse analysis.

Weight: 566g
Dimension: 151 x 228 x 30 (mm)
ISBN-13: 9781032176062