Small Business Management: Launching & Growing Entrepreneurial Ventures

Longenecker/Petty/Palich/Hoy's SMALL BUSINESS MANAGEMENT: LAUNCHING AND GROWING ENTREPRENEURIAL VENTURES, 20E is a best-selling book that provides practical concepts, entrepreneurial insights, and complete resources for small business success. It guides you through the full business cycle and offers innovative tools and examples. Revisions address the gig economy, and expanded coverage of the business plan highlights the Business Model Canvas. Updated financial statements focus on small business owners' needs, and MindTap digital resources and LivePlan business plan software are available for more tools.

Format: Paperback / softback
Length: 608 pages
Publication date: 06 December 2022
Publisher: Cengage Learning, Inc

Discover the secrets to small business success with Longenecker/Petty/Palich/Hoy's SMALL BUSINESS MANAGEMENT: LAUNCHING AND GROWING ENTREPRENEURIAL VENTURES, 20E. This bestselling book offers practical concepts, entrepreneurial insights, and comprehensive resources that are valuable for your management ventures now and in the future. This edition guides you through the entire business cycle, from starting and managing to growing and harvesting a business. Current coverage includes innovative tools, memorable examples, cases, and activities to sharpen your skills. You take on the role of a decision-maker as you apply what you've learned to current challenges in today's small businesses. Revisions address the gig economy, while expanded coverage of the business plan highlights the Business Model Canvas. Updated, clear explanations of financial statements focus on the needs of small business owners. MindTap digital resources and LivePlan business plan software are also available, providing you with even more tools for business success.

This comprehensive guide covers essential topics such as developing a winning business idea, writing a solid business plan, managing finances, marketing and sales strategies, and overcoming common challenges faced by small businesses. With its engaging writing style and real-world examples, this book is an invaluable resource for anyone aspiring to start or grow a successful small business. Whether you're a seasoned entrepreneur or just starting on your entrepreneurial journey, SMALL BUSINESS MANAGEMENT: LAUNCHING AND GROWING ENTREPRENEURIAL VENTURES, 20E will provide you with the knowledge and tools you need to succeed.

Weight: 1464g
Dimension: 217 x 274 x 34 (mm)
ISBN-13: 9780357718803
Edition number: 20 ed