Patricia Dias,Alexandre Duarte
Social Brand Management in a Post Covid-19 Era
Social Brand Management in a Post Covid-19 Era
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- Condition: Brand new
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- More about Social Brand Management in a Post Covid-19 Era
Format: Paperback / softback
Length: 68 pages
Publication date: 29 November 2024
Publisher: Taylor & Francis Ltd
This book discusses how the Covid-19 pandemic changed the way consumers relate with brands and how brands can reinvent, improve, or optimize themselves to meet new needs, expectations, and preferences of consumers.
Weight: 108g
Dimension: 138 x 215 x 8 (mm)
ISBN-13: 9781032465739
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