Social Media Analytics and Practical Applications: The Change to the Competition Landscape

The book provides a framework to understand and analyze the impact of social media in various industries, illustrating how social media analytics can help firms build transformational strategies and cope with the challenges of social media technology. It discusses how social media is a driving force in shaping consumer behavior and spurring innovations by embracing and engaging with consumers on social media platforms. The book is written for academicians and professionals involved in social media and social media analytics.

\n Format: Hardback
\n Length: 66 pages
\n Publication date: 31 December 2021
\n Publisher: Taylor & Francis Ltd
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The book provides a comprehensive framework that allows readers to understand and analyze the impact of social media in various industries. It illustrates how social media analytics can help firms build transformational strategies and cope with the challenges of social media technology. By focusing on the relationship between social media and other technology models, such as wisdom of crowds, healthcare, fintech, and blockchain, machine learning methods, and 5G, the book is able to provide applications used to understand and analyze the impact of social media. Various industries are called out and illustrated how social media analytics can help firms build transformational strategies and at the same time cope with the challenges that are part of the landscape. The book discusses how social media is a driving force in shaping consumer behavior and spurring innovations by embracing and directly engaging with consumers on social media platforms. By closely reflecting on emerging practices, the book shows how to take advantage of recent advancements and how business operations are being revolutionized.

Social Media Analytics and Practical Applications: The Change to the Competition Landscape offers a comprehensive framework that enables readers to comprehend and evaluate the profound influence of social media across diverse industries. It elucidates how social media analytics can assist firms in developing transformative strategies and navigating the complexities associated with social media technology. By examining the interplay between social media and other technology models, including wisdom of crowds, healthcare, fintech, and blockchain, machine learning techniques, and 5G, the book provides practical applications for understanding and analyzing the impact of social media. Numerous industries are showcased, illustrating how social media analytics can aid organizations in crafting innovative strategies while effectively addressing the challenges inherent in the social media landscape. The book delves into the role of social media as a powerful driver of consumer behavior and a catalyst for fostering innovative solutions by actively engaging with consumers on social media platforms. By closely examining emerging practices, the book showcases how businesses can harness recent advancements to revolutionize their operations.

This book is specifically designed for academicians and professionals engaged in the fields of social media and social media analytics. It serves as a valuable resource for those seeking to deepen their understanding of the dynamics and applications of social media in today's digital landscape.

\n Weight: 220g\n
Dimension: 209 x 223 x 11 (mm)\n
ISBN-13: 9781032051390\n \n