Shulph Ink
Social Media and Crisis Communication
Social Media and Crisis Communication
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- Condition: Brand new
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- More about Social Media and Crisis Communication
The second edition of Social Media and Crisis Communication provides a comprehensive understanding of the role of social media in crisis communication, with a focus on specific crisis arenas, social media platforms, and newer technology. It is practical for use in learning settings and appeals to scholars, advanced students, and practitioners in public relations, strategic communications, corporate communications, government and NGO communications, and emergency and disaster response.
Format: Paperback / softback
Length: 406 pages
Publication date: 25 February 2022
Publisher: Taylor & Francis Ltd
The second edition of this essential text seamlessly integrates theory, research, and practical applications to provide readers with a comprehensive understanding of the evolving role of social media in crisis communication. This comprehensive guide delves into specific crisis arenas, including health, corporate, nonprofit, religious, political, and disaster, while also examining the impact of social media platforms and newer technology.
In addition to its theoretical foundation, the book offers a wealth of real-world examples and case studies, making it an invaluable resource for scholars, advanced students, and practitioners seeking to stay at the forefront of research. The enhanced focus on ethics in the text provides valuable insights into the ethical considerations associated with social media use in crisis situations, while a short communication overview piece and case studies for each area of application further enhance its practicality.
This book is a must-read for anyone interested in public relations, strategic communications, corporate communications, government and NGO communications, and emergency and disaster response. Its comprehensive coverage and practical insights make it an invaluable resource for anyone seeking to navigate the complex landscape of social media and crisis communication.
Weight: 622g
Dimension: 151 x 227 x 32 (mm)
ISBN-13: 9780367489007
Edition number: 2 New edition
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