Social Media and Political Communication

This book provides an interdisciplinary analysis and guide to social media and political communication, examining the political use of platforms such as Twitter, Facebook, Instagram, and TikTok. It explores how social media tools are being deployed by good and bad political actors, including the use of fake news and disinformation. It also examines how social media is used by activists and social movements to increase civic engagement and amplify social issues. The book surveys traditional media communication theories and methods and includes social network analyses to offer visual representations of social media crowds that influence social movements and political change.

Format: Paperback / softback
Length: 210 pages
Publication date: 14 July 2022
Publisher: Taylor & Francis Ltd

This comprehensive book delves into the multifaceted realm of social media and political communication, offering a thorough and interdisciplinary exploration. It examines the political utilization of popular social media platforms like Twitter, Facebook, Instagram, and TikTok, shedding light on the diverse ways in which these platforms are being employed by both positive and negative political actors. Author Jeremy Lipschultz delves into a range of topics, including disinformation, artificial intelligence, and the contextualization of fake news within the broader historical context of propaganda, persuasion, and political advertising. Additionally, the book explores how social media is being harnessed by activists and social movements to promote civic engagement and raise awareness about social issues. By surveying traditional media communication theories and methods, including news gatekeeping, propaganda, persuasion, and personal influence, the book provides valuable insights into the ways in which political messages are conveyed and interpreted by audiences. Furthermore, it delves into the dissemination of new technologies and ideas and their impact on political social media content. The book incorporates social network analyses, which offer visual representations of social media crowds that exert influence on social movements and political change.

This text is particularly relevant for students studying Media and Cultural Studies, Communication, Journalism, Political Science, and Information Technology. It serves as an essential resource for those seeking to understand the current intersection of social media and politics, equipping them with critical thinking skills necessary to navigate and analyze political social media content from a media literacy perspective.

In conclusion, this book offers a comprehensive and insightful examination of social media and political communication, providing valuable insights into the ways in which these platforms are shaping our political landscape. It is a must-read for anyone interested in understanding the complex dynamics between social media, politics, and society.

Weight: 410g
Dimension: 229 x 152 (mm)
ISBN-13: 9780367772420