Social Media Communication: Concepts, Practices, Data, Law and Ethics

This fourth edition of Social Media Communication provides a comprehensive guide to social media communication, examining platforms like Facebook, Instagram, Snapchat, TikTok, Twitter, and YouTube. It covers key concepts, best practices, data analyses, law and ethics, and features historical markers and contemporary case studies. Updates include expanded discussion of disinformation, AI, natural language chatbots, virtual and augmented reality technologies, and the COVID-19 infodemic.

Format: Paperback / softback
Length: 416 pages
Publication date: 18 July 2023
Publisher: Taylor & Francis Ltd

This fourth edition of the bestselling textbook provides a comprehensive and interdisciplinary guide to social media communication. Covering platforms such as Facebook, Instagram, Snapchat, TikTok, Twitter, and YouTube, the book explores the diverse uses of social media in journalism, public relations, advertising, and marketing. Authored by industry expert Dr. Jeff Lipschultz, the book focuses on key concepts, best practices, data analysis, law, and ethics, empowering readers to critically evaluate and effectively utilize new and evolving networking tools in social and mobile media spaces.

The textbook is organized into five parts, each addressing a different aspect of social media communication. The first part introduces the basics of social media and its impact on society. The second part examines the role of social media in journalism, covering topics such as news reporting, citizen journalism, and social media ethics. The third part explores social media's role in public relations, emphasizing strategies for building and maintaining brand reputation, engaging with stakeholders, and managing crises. The fourth part delves into advertising and marketing, discussing the use of social media for advertising campaigns, influencer marketing, and customer engagement. The fifth part examines the legal and ethical considerations surrounding social media, covering issues such as privacy, copyright, and cyberbullying.

Throughout the book, real-world examples and case studies are used to illustrate the practical applications of social media communication. Essays from some of the industry's leading social media innovators provide insights and perspectives on the latest trends and developments in the field. A comprehensive glossary of social media terms and concepts further enhances the reader's understanding of the subject matter.

In addition to the fourth edition, updates have been made to reflect the evolving landscape of social media communication. The book now includes expanded discussions on disinformation, the impact of artificial intelligence (AI), natural language chatbots, virtual and augmented reality technologies, and the COVID-19 infodemic. These updates ensure that the textbook remains relevant and up-to-date with the latest developments in the field.

Social Media Communication is a practical and multipurpose textbook that caters to students, professionals, and instructors alike. It offers a comprehensive and accessible introduction to social media communication, covering a wide range of topics and providing valuable insights and resources for those seeking to navigate the complex world of social media. Whether you are a student studying media and communication, a professional looking to enhance your social media skills, or an instructor seeking to incorporate social media into your curriculum, this textbook is an essential resource.

Weight: 796g
Dimension: 173 x 253 x 28 (mm)
ISBN-13: 9781032246598
Edition number: 4 ed