Charitha Harshani Perera,Rajkishore Nayak,Long Van Thang Nguyen
Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions: Case of Vietnam and Sri Lanka
Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions: Case of Vietnam and Sri Lanka
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Format: Paperback / softback
Length: 275 pages
Publication date: 02 October 2023
Publisher: Springer Verlag, Singapore
This book examines the extent to which social media marketing influences the customer-based brand equity of higher education institutes.
Weight: 456g
Dimension: 235 x 155 (mm)
ISBN-13: 9789811950193
Edition number: 1st ed. 2022
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