Stephan Dahl
Social Media Marketing: Theories and Applications
Social Media Marketing: Theories and Applications
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- More about Social Media Marketing: Theories and Applications
The third edition of the popular text has been updated to include technological advances in practice such as AI and virtual marketing, alongside a brand-new chapter on the rise of influencer culture and marketing. It is essential reading for all marketing students, researchers, and practitioners today.
Format: Paperback / softback
Length: 312 pages
Publication date: 27 April 2021
Publisher: SAGE Publications Ltd
This third edition of the popular text has been updated to include technological advances in practice such as AI and virtual marketing, alongside a brand-new chapter on the rise of influencer culture and marketing. Examples and case studies throughout help you to contextualise the text through popular brands and platforms such as Instagram, Dunkin Donuts, Amazon, and also political marketing for social movements such as Extinction Rebellion. This text is essential reading for all marketing students, researchers, and practitioners today.
Helping you make the connections between the theory and practice of social media marketing, this third edition of the popular text has been updated to include technological advances in practice such as AI and virtual marketing, alongside a brand-new chapter on the rise of influencer culture and marketing.
Examples and case studies throughout help you to contextualise the text through popular brands and platforms such as Instagram, Dunkin Donuts, Amazon, and also political marketing for social movements such as Extinction Rebellion.
This text is essential reading for all marketing students, researchers, and practitioners today.
Weight: 558g
Dimension: 238 x 233 x 21 (mm)
ISBN-13: 9781529720822
Edition number: 3 Revised edition
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