Social Media Storytelling

A textbook that teaches students how to apply techniques to different scenarios to fit their/their audience's needs, using examples from mainstream popular culture. It is relevant to students of journalism, advertising, mass communication, marketing, and video production.

Format: Paperback / softback
Length: 292 pages
Publication date: 29 July 2022
Publisher: Taylor & Francis Ltd

Here is the rephrased text:

This comprehensive textbook draws on the expertise of five industry experts who offer valuable insights on privacy, community building, storytelling, and collaboration. It is designed to be a stream-agnostic resource, relevant to students pursuing journalism, advertising, mass communication, marketing, and video production, regardless of their specific discipline. The book's primary goal is to teach readers how to apply various techniques to different scenarios, ensuring they can tailor their content to meet the needs of their audience effectively. Whether you are an advanced undergraduate or a postgraduate pursuing courses such as Social Media, Brand Storytelling, Multimedia Storytelling, Digital Journalism, Content Marketing, and Strategy, this textbook will provide valuable guidance and practical applications.

To make the content more accessible and engaging, the book takes examples from mainstream popular culture, ensuring it resonates with readers from Generation Z and beyond. By incorporating real-world examples and contemporary trends, the textbook helps students connect with the material and apply their learning in practical contexts.

In conclusion, this textbook is a valuable resource for anyone seeking to enhance their skills in privacy, community building, storytelling, and collaboration. With its comprehensive coverage, practical examples, and expert insights, it provides a solid foundation for students looking to excel in the digital media industry. Whether you are a novice or an experienced professional, this book will help you navigate the complexities of modern communication and produce effective and impactful content.

Weight: 566g
Dimension: 234 x 156 (mm)
ISBN-13: 9781032229256