Social Media, Technology, and New Generations: Digital Millennial Generation and Generation Z

This book explores Generation Z's engagement with new media technologies, comparing it to millennials, and analyzing their use of media and its relationship with media outlets. It offers valuable insights for scholars of media studies, technology studies, communication, and sociology.

Format: Paperback / softback
Length: 190 pages
Publication date: 12 February 2024
Publisher: Bloomsbury Publishing Plc

This book delves into the engagement of Generation Z with new media technologies, comparing it to that of millennials. It explores how these generations utilize various platforms and technologies in different contexts, their media consumption habits, and the relationship between them and the media. The contributors, Ahmet Atay and Mary Z. Ashlock, have curated an edited volume that delves into three interconnected areas: the use of new media technologies and platforms by millennials and Gen Z in various settings; the ways in which they engage with media and the activities they pursue; and the complex interplay between these two generations and the media as they seek to capture their attention as target audiences. Through meticulous analysis and comparison, this book fosters a more nuanced understanding of the cultures of millennials and Gen Z and their intricate relationship with media texts and platforms. It will be of great interest to scholars in media studies, technology studies, communication, and sociology.

Weight: 274g
Dimension: 228 x 152 x 12 (mm)
ISBN-13: 9781498550727