NiyatiAggrawal,AdarshAnand
Social Networks: Modelling and Analysis
Social Networks: Modelling and Analysis
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Excellent- More about Social Networks: Modelling and Analysis
The goal of this book is to provide a reference for applications of mathematical modelling in social media and related network analysis, offering a theoretically sound background with adequate suggestions for better decision-making. It covers basic notation and terminology, statistics for social network analysis, and ranking algorithms. It is written as a reference for engineering and management students, research scientists, and academicians involved in complex networks, mathematical sciences, and marketing research.
Format: Hardback
Length: 236 pages
Publication date: 18 February 2022
Publisher: Taylor & Francis Ltd
Social Networks: Modelling and Analysis is a comprehensive guide that delves into the realm of mathematical modelling and its applications in social media and related network analysis. With a focus on providing a solid theoretical foundation and practical insights for better decision-making, this book serves as a valuable resource for scholars, researchers, and practitioners in the field.
The book offers a comprehensive overview of network analysis, tailored specifically for real-world data derived from popular social networks like Facebook, Twitter, Instagram, YouTube, and more. It introduces essential notation and terminology commonly used in social media and network science, providing a foundational understanding for readers.
In addition to covering fundamental statistical analysis techniques for social network analysis, the book discusses key concepts such as degree distribution, centrality, clustering coefficient, diameter, and path length. It also explores ranking algorithms like Page Rank and HITS, which are crucial in understanding the structure and dynamics of social networks.
Written as a reference, this book caters to a wide audience, including engineering and management students, research scientists, and academicians engaged in complex networks, mathematical sciences, and marketing research. Its comprehensive coverage and practical insights make it an invaluable resource for anyone seeking to advance their understanding of social media and network analysis.
By leveraging mathematical modelling and network analysis, this book empowers individuals and organizations to make informed decisions, understand the dynamics of social networks, and explore new opportunities for engagement and collaboration in the digital age.
Weight: 630g
Dimension: 234 x 156 (mm)
ISBN-13: 9780367541392
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