Social Reading Cultures on BookTube, Bookstagram, and BookTok

The book explores the reading cultures developed by communities of readers and book lovers on BookTube, Bookstagram, and BookTok as an increasingly important influence on contemporary book and literary culture. It argues that social media platforms invite readers to participate in social reading communities and engage in creative and curatorial practices that express their identity as readers and book lovers, elevating the agency and visibility of readers and book consumers.

Format: Hardback
Length: 100 pages
Publication date: 30 April 2024
Publisher: Taylor & Francis Ltd

This captivating book delves into the vibrant reading cultures that have emerged on platforms like BookTube, Bookstagram, and BookTok, exerting a significant influence on contemporary book and literary culture. It explores the ways in which social media platforms afford readers the opportunity to participate in social reading communities and engage in creative and curatorial practices that express their unique identities as readers and book lovers.

The interdisciplinary team of authors makes a compelling argument that bookish social media has elevated the agency and visibility of readers and book consumers within literary culture. By creating new avenues for readers to engage in social reading practices, these platforms have reshaped the cultural and economic dynamics of book recommendations, fostering a space where diverse actors can establish themselves as intermediaries of reading culture.

In a concise and accessible manner, this introduction serves as a vital resource for students, scholars, and professionals in the fields of literature, sociology, media, and cultural studies. It provides valuable insights into the evolving landscape of literary practices and offers valuable perspectives on the impact of bookish social media on readers, authors, and the broader literary ecosystem.

Weight: 360g
Dimension: 216 x 138 (mm)
ISBN-13: 9781032603230